Taboola is the world’s largest content discovery platform, serving over 450 billion recommendations to over 1.4 billion unique visitors every month.
We help publishers grow their business through a suite of predictive tools and products that drive audience development, optimize on-site engagement, and maximize revenue across devices and platforms.
Our personalized recommendations appear on many of the world’s most trusted and popular sites, including MSN, NBC News, Daily Mail, The Weather Channel, EuroSport, Yahoo! Japan, and more.
Powered by a best-in-class advanced predictive engine, the Taboola discovery platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features. Our latest product offering, Taboola Feed, brings the scrolling newsfeed experience that consumers love on social networks to publishers’ owned-and-operated webpages.
Maximize Your Revenue
With millions of sponsored items (and growing), Taboola operates the web’s largest content marketplace, assuring that publishers benefit from a competitive advertiser environment. Our versatile integrations further ensure that publishers can use Taboola to monetize any and all platforms, including mobile apps, games, newsletters, and more.
Publishers maintain full editorial control over the promoted items that Taboola recommends across their site. In addition to keyword filters and domain blocks, every new campaign on Taboola is reviewed by a member of our global policy team.
Optimize User Engagement
Taboola’s advanced predictive engine enables publishers to personalize the on-site experience, encouraging users to remain on-site for longer periods of time and return again in the future.
Publishers can use Taboola to recirculate organic content, optimize homepage or section front layouts, and direct users towards higher-value pages (such as video or partner sites).
Our recommendations can be optimized towards a range of goals, from video views to email sign-ups to mobile app downloads. Taboola’s reporting capabilities go beyond clicks and impressions to assess the value of user actions taken across your website according to your KPIs.
Build Your Audience
Content discovery has become an essential pillar in helping publishers diversify their traffic sources away from search and social platforms. By promoting your content across the Taboola network, you can utilize the same targeting and ROI-based metrics as our advertiser partners, driving targeted and high-quality visitors to your site.