In addition to monetization, many publishers use Taboola’s predictive engine to recirculate their own content to on-site users. These “organic” recommendations can be served alongside paid items (as they often are via Taboola Feed), or in a stand-alone unit (e.g. on the right rail).

The Recirculation Summary report shows publishers how organic items recommended by Taboola are performing across their site, based on engagement metrics like CTR and total number of clicks.

Similar to our Revenue Summary report, publishers can parse this data by variables such as platform, country, placement, and page type.

Identify Which Stories Keep Users On-Site

For a more granular look into which stories are resonating with your audience, check out the Top Organic Content report, which enables publishers to view and sort through the best-performing organic content items.

Analyzing these reports can reveal new insights into which subjects and content types are best engaging your audience over time.