The Revenue Summary report enables publishers to see how Taboola’s sponsored recommendations are performing across their site(s). Backstage users can set a particular date range for viewing this data, which includes key ad metrics such as impressions, CPC, CTR, and RPM.
Using this report, publishers can also see how revenue performance varies according to factors such as:
- Date Range
- Page Type
If you have any questions about unexpected fluctuations in your report, please contact your Taboola account manager.