Taboola Feed brings the familiar scrolling experience that consumers love on social networks to publishers’ sites across the open web. The streamlined user interface helps publishers engage readers, combat high bounce rates, and boost stagnant RPMs.
Similar to popular newsfeeds on apps like Facebook or Instagram, Taboola Feed delivers relevant “cards” to users that feature a wide range of content types:
- Sponsored articles and video
- Promoted products and services
- Organic recirculation
- Third party modules (e.g. newsletter sign-up, local weather forecast)
Publishers maintain full control over which content types are displayed in their feed, as well as the order and design of the cards. Taboola Feed can also integrate pre-existing below article units, such as Facebook comments or display ads.
While many publishers use our traditional widget to power content recommendations across their site, Taboola Feed is quickly becoming the industry standard for below-article placements. Partners who have implemented the feature see average RPM uplifts of 50% on desktop and 30% on mobile, as well as 5-7% boosts to organic click-through rates.
For more information on how to activate Taboola Feed for your site, please contact your account manager.