Taboola’s content recommendations should not impact or affect your SEO related-efforts. That is because first and foremost, Taboola’s content recommendations cannot be seen by search engines. This is done with full compliance with search engine guidelines and aligned with search engines’ expectations of content recommendation networks like Taboola. 

Taboola also aims to comply with various web standards in general, and Google’s webmaster policies specifically:

• Google and other search engines’ webmaster guidelines

• Google and other search engines’ sponsored content policies

• The Coalition for Better Ads & Google’s Ad Experience guidelines

In addition, we are fully committed to constantly and proactively improving page performance. Any webpage element impacts page performance, from text to images, to CSS, to scripts, and so on. We spend considerable time and resources towards optimizing for page performance in general and to core web vitals specifically. See how.