Look-back refers to the amount of time that a content item can appear on Taboola content recommendations after it was published. Look-back settings help ensure that old or irrelevant recommendations items do not appear on Taboola Feed.

These recommendations are powered by Taboola’s predictive engine, which typically performs at double or triple the CTR of non-personalized recommendations in the same placements.

How to Apply Look-Back Settings 

Here’s how to apply look-back settings:

1. Log into Backstage
2. Click on the “Look-Back Settings” tab in the left-hand menu (under “Editorial Tools”)
3. Click the " + Add Look-Back” button
4. Choose to Set Rule on “Content Recommendations” or “Page Type” and then select the rest of the Look-Back Context
5. Select a time limit
6. Click “Apply” at the bottom of the menu