For many publishers, Taboola has become a major source of traffic alongside search and social, helping to diversify their overall audience development efforts.

Users who arrive at your site through content discovery are typically more cost-effective and remain on site longer than a visitor from Facebook or Google. As a result, our publisher partners often reinvest as much as 25% of their Taboola revenues into discovery campaigns.

By stepping into the role of advertiser, you can promote your content across the world’s most popular sites and acquire new audiences at a positive ROI. With Taboola, you’ll get:

• Powerful targeting options - Enabling you to target your audience by location, operating system, and the device they are browsing from.
• Full control of your campaigns - With the ability to start and pause campaigns, and decide on campaign settings such as cost per click, campaign budget, and more.
• Comprehensive reporting - With full transparency to help you take the steps you need to grow and scale your campaign, and get a 360-degree look at what’s working best and where you can improve.
• The flexibility to set your goals - Including new unique visitors, video views, newsletter subscribers, and more.

Setting Up a New Acquisition Campaign

Visit our advertiser help center for a step-by-step guide on how to upload content items, refine your creative, set CPC budgets, apply targeting filters, and more.
If this is your first time launching a campaign with Taboola, please contact your account manager for next steps on getting started and activating the campaign management panel in your current Backstage account.

Improving Campaign Performance

Running successful campaigns begins with defining a clear objective. Once you have a goal or KPI in mind, then you can begin optimizing towards audiences that are hitting those metrics.

Our advertiser help center includes a comprehensive list of recommendations for improving the performance of your campaigns. These include creative A/B testing, dynamic keyword insertion, optimizing by traffic source, and more.