Taboola’s display guidelines help ensure that our publisher partners, advertisers, and users have an excellent experience on the Taboola network. Towards that end, Taboola’s recommendations must include the following display attributes every time they appear across a publisher’s online properties.
AdChoices is a self-regulatory program, managed by the Digital Advertising Alliance (DAA), that provides consumers with enhanced transparency and control around interest-based advertising.
As a member of the alliance, Taboola’s recommendations must include the blue triangular AdChoices icon in the top-right corner of each module that appears on a publisher site.
Along with the AdChoices icon, every Taboola module must include the company’s attribution text, indicating to users that recommendations are powered by our predictive engine and include sponsored content.
Within each Taboola module, recommendations must be accompanied by branding text that accurately reflects the source of the promoted content. This text may not be removed for any reason, unless the recommendation is recirculating an organic content item.