Taboola’s display guidelines help ensure that our publisher partners, advertisers, and users have an excellent experience on the Taboola network. Towards that end, Taboola’s recommendations must include the following display attributes every time they appear across a publisher’s online properties.

AdChoices Icon

AdChoices is a self-regulatory program, managed by the Digital Advertising Alliance (DAA), that provides consumers with enhanced transparency and control around interest-based advertising.

As a member of the alliance, Taboola’s recommendations must include the blue triangular AdChoices icon in the top-right corner of each module that appears on a publisher site.

Taboola Attribution

Along with the AdChoices icon, every Taboola module must include the company’s attribution text, indicating to users that recommendations are powered by our predictive engine and include sponsored content.

This attribution text should link to Taboola’s provided pop-up, which includes additional information about our privacy policy and opt-out user options.

Branding Text

Within each Taboola module, recommendations must be accompanied by branding text that accurately reflects the source of the promoted content. This text may not be removed for any reason, unless the recommendation is recirculating an organic content item.