Backstage is Taboola’s recommendations management and analytics dashboard. All Taboola platform features can be viewed and managed through this unified console.

Using the Backstage dashboard, your team will have access to:

• Revenue Reporting: Calculate how much revenue is generated by specific audience segments.
• Organic Content Analytics: Identify which content items are resonating most with your audience.
• Audience Development: Manage the flow of traffic across a network of sister or partner sites.
• Editorial Controls: Promote or exclude specific content items with a single click.

Sorting and Sharing Your Data

Pre-set filters on the Backstage dashboard enable users to easily parse through performance data such as page views, RPM, and CTR, according to key factors such as time-of-day, referral source, page type, country, and more.

Once you’ve identified a helpful view of the data, Backstage users can download that information using the “export” button at the top of the report. (Note: The default export format is .csv)

We encourage our publisher partners to share Backstage with teams across the organization, including editorial, business, operations, and any other team who might benefit from insights around Taboola’s recommendations and performance.

To create additional Backstage logins for your account, please contact your account manager or Taboola Support at support@taboola.com.