Taboola serves over 450 billion recommendations of content, products, and services to over one billion unique online users every month.

Our recommendations are powered by an advanced predictive engine that analyzes hundreds of real-time signals (including geography, context, device, social media trends, and more), in order to create a match between the content and the audience most likely to engage with it.

Revenue generated from sponsored items are shared with publishers, who can integrate Taboola across virtually any online destination, from desktop websites to mobile apps to email newsletters. These implementations can be customized to match the UI of the surrounding webpage.

Driving Higher Performance With Native Recommendations

With display banners averaging as low as 0.05% CTRs, publishers and marketers alike are turning to new content formats such as native ads to combat banner blindness and engage audiences online.

As defined by the Interactive Advertising Bureau, native recommendations must be relevant, opt-in, and consistent with the form and function of the surrounding content. By respecting users’ attention, native ads typically perform better than traditional ads, bolstering higher lifts in post-click engagement and brand affinity.

Major social platforms, from Facebook to Twitter to Pinterest, monetize their sites with native ads, and Taboola Feed allows publishers of all sizes to tap into the rapidly growing budgets that brands are allocating towards online content promotion.