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Elad Simon

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  • SDK Guidelines

    Taboola’s SDKs for iOS and Android enable publishers to implement personalized recommendations across their mobile apps. Publishers must not under any circumstance:   Alter, override, or hijack th...

  • Implementing Javascript Placement Code

    You’ll receive your Javascript placement code in an e-mail which breaks out the implementation instructions into three straightforward parts. This process is the same for both Taboola Feed and widg...

  • Getting Ready For Implementation

    Implementing Taboola's recommendations is a simple, straightforward process that requires little code experience or expertise. Before getting started, there are a few basic things to consider that ...

  • Traffic Acquisition

    For many publishers, Taboola has become a major source of traffic alongside search and social, helping to diversify their overall audience development efforts. Users who arrive at your site through...

  • General Best Practices For Improving RPM

    Given the number of variables at play any time someone loads a webpage, it can be difficult to fully predict or explain fluctuations in RPMs. There is no one-size-fits-all playbook that is optimal ...

  • Recirculation Summary

    In addition to monetization, many publishers use Taboola’s predictive engine to recirculate their own content to on-site users. These “organic” recommendations can be served alongside paid items (a...

  • Verifying Your Site Metadata

    Like search engines and social networks, Taboola uses website metadata to more accurately index and match your content to users. Metadata tags, stored in the <head> of your HTML source code, ...

  • Video

      As brands allocate bigger budgets towards online video promotion, the format has become a key revenue opportunity throughout the industry. Native video ads typically earn 3-6x higher RPMs than a...

  • Feed

      Taboola Feed brings the familiar scrolling experience that consumers love on social networks to publishers’ sites across the open web. The streamlined user interface helps publishers engage read...

  • Glossary

    A/B Testing — Simple randomized experiment with two or more variants. The goal of A/B testing is to assess the performance of different options before making a decision. Examples of criteria that p...