Taboola Push offers an advanced solution for driving traffic and enhancing audience engagement. Whether you are new to push notifications or looking to improve your existing systems.

Push Notification: A recommendation that appears on the device of subscribed users. It appears on the lockscreen of the device when it is not being used, or popups at the top of the screen when the device is in use.

Organic Push Notification: A notification that is a recommendation of publisher content. When the user clicks, they are taken to the publisher’s article page.

Sponsored Push Notification: A notification that is a recommendation of advertiser content. When the user clicks, they are taken to the advertiser’s landing page.

Pros

• Personalization for Performance
  Enable AI to personalize content for each reader, ensuring relevance and boosting engagement
• Automatic Scheduling & Delivery
  Taboola Push enables editors to focus on content creation rather than push management
• No Traffic Acquisition Costs
  Taboola Push applies no subscriber limits or costs to the publisher by offering off-site monetisation opportunities
• Customizable Settings
• Daily Notification Limit - Choose how many notifications to send each day.
• Lookback Settings -  Adjust content archive settings for notifications.
• Sponsored Content Notifications - Enable or disable sponsored content alerts.
• Content Control with Taboola Policy Builder - Manage content settings including item age, content inclusion or exclusion, and content boosting or deboosting.

Performance Highlights
Direct revenue uplift - 10% - 20% 
Avg. Pageviews Uplift - 3% - 5%
Avg CTR uplift +30%
-15% reduction in Churn (Personalized vs Editorial)