Maximize your opportunity to engage and monetize your mobile users in their moment of next  (getting closer to that visible Ad RPM) by bringing the below article unit higher up and increasing Feed’s visibility, while letting interested users read the full article. 

For the many mobile users whose moment of next occurs before they reach the end of the article - that is, their interest changes before reaching the article's end - we want to bring Feed to meet them at that inflection point moment, and insert the Read More button there - that way at the moment of next, the user can either decide to continue reading the full article, or be presented with other options, rather than bouncing. 

Performance Highlights

• 16% Average RPM Uplift 
• 10% Average Organic CTR Uplift