What is Taboola Vignette? 

Taboola Vignette is a full-screen recommendation that appears between two page views of a user’s session on a publisher site. When a user clicks on an internal link, the recommendation may appear.
It is a 1x1, full screen sponsored content recommendation. The thumbnail itself appears in the middle of the screen.

Pros

• Designed to monetise high session depth users that may not interact with traditional below article Taboola recommendations.
• Vignette allows for heavier monetisation without inserting ads into the article page. It creates additional real estate to monetise.
• Can be used in conjunction with Google Vignette. 
• Frequency capping to match with preferences. 

Performance Highlights

• 5%-10% RPM Uplift (Google Vignette runnning), 12%-18% RPM Uplift (No Google Vignette runnning)