In addition to recommending Sponsored Content in Taboola Feed, we also recommend content from your own site that we think your readers will be interested in. These links change frequently, and are personalized to the user viewing them, so we’ve designed them to be invisible to search engines. All organic links redirect through a Taboola server that search engines like Google won’t follow due to the directives in our robots.txt file.
Some publishers ask us about the impact of replacing their own ‘most read’ type of widget with Taboola recommendations. The recommendations in these type of widgets also change frequently, so had minimal impact on your SEO.