Like search engines and social networks, Taboola uses website metadata to more accurately index and match your content to users.
Metadata tags, stored in the <head> of your HTML source code, preserve important information about each web page, such as title, category, or publish date. Publishers who have undertaken SEO efforts often already have many of these tags in place.
The richer and more complete your metadata, the better Taboola’s predictive engine can optimize your recommendations for maximum engagement and empower editors with granular content filters.
Minimum Requirements for Organic Recirculation
If you are interested in using Taboola to recirculate your own content to on-site users, then your web page must include the following metadata tags.
Specifying a concise title for web crawlers is especially helpful for pages with longer headlines. Without a title property, our crawler will try to extract one from the page content.
<meta property = “og:title” content=”Engaging Headline to Bring in Readers”>
Confirming the canonical link to your content ensures that we are indexing your pages correctly and referring people to them reliably.
<meta property=”og:url” content=”http://www.site.com/news.article.html/index.htm”>
Thumbnail images should be at least 640px in width to ensure a high-quality display across recommendation placements.
<meta property=”og:image” content=”http://cdn.site.com/assets/130731132504-216x164.jpg”>
Suggested Tags for Editorial Controls
Additional metadata tags can help further classify your content and provide options for editorial teams to better manage your organic recirculation.
KEYWORDS and CATEGORY
Content classifications empower editorial teams to set custom inclusion and exclusion rules when promoting organic items.
<meta name=”keywords” content=”Major League Baseball, playoffs, Yankees”>
<meta name=”category” content =”baseball”>
Descriptions help Taboola’s predictive engine understand the content on the page and better calculate contextual relevance for your items.
<meta property=”og:description” itemprop=”description” content=”These meta tags help web services better index and recommend online content.”>
PUBLISH and UPDATE DATES
Given the importance of timeliness for many periodical sites, publish and update dates in your metadata help ensure that we are crawling the most recent version of your content and not recommending items that are out-of-date or irrelevant.
<meta name=”publish-date” content=”YYYY-MM-DD”>
Excluding Pages From Organic Recommendations
If there is a web page that you would like to remove from Taboola’s organic recirculation, metadata tags can signal this preference to our crawlers. You can also manage excluded content items using our Backstage recommendations management dashboard.
<meta name=”can-recommend” content=”false”>