Users can only engage with Taboola’s content recommendations if those recommendations are visible on the page.
The Interaction Funnel report shows publishers what percentage of on-site users are seeing and engaging with Taboola's recommendations, through the lens of three key metrics:
- Widget Visibility: How many users can see Taboola’s widget or feed?
- Mouse-Over Rate: How many users are hovering their cursor over a Taboola recommendation?
- Click Rate: How many users are clicking on a Taboola recommendation?
Similar to our other Backstage reports, this data can be sorted by variables such as platform, country, placement, and page type.
Boost Engagement By Targeting Low-Visibility Units
While many things may be outside our control when it comes to user engagement, visibility rates are one variable that publishers can immediately correct in order to improve engagement on Taboola units that may contain organic or sponsored recommendations.
Using the “By Placement” filter, look for units that are experiencing low visibility and consider moving them higher on the page.